OLIVER
MICHÁLIK

Business Generalist & Growth Enthusiast.

I run campaigns, model data, and ship results.

View My Impact ↓
49 773
Total Reach
Meta Ads · Level Up Campaign
81 877
Impressions Generated
Across 2 segmented ad sets
200
Attendees · Sold Out
293 registrations secured
2.64
CZK · Avg. Cost Per Click
~260 EUR total budget
Selected Work
How I Think.
01 /
Growth Marketing · KI Brno
Level Up Konferencia
Context
Student investment conference at ECON MUNI Brno — marketing from zero.
Action
Audience segmentation (18–24 vs 25–32), creative testing, real-time budget optimization (~260 EUR).
Result
1,824 clicks · 200 attendees · sold-out capacity.
02 /
Analytics · Excel · Forecasting
Dukla Trenčín — Inventory Model
Context
VIP skybox gastro ordering at a hockey club — manual process, no data-driven baseline.
Action
Built an automated Excel planner using OLS regression — variables: match type, opponent, occupancy.
Result
Demand forecasting dashboard → reduced waste, smarter ordering.
03 /
Econ & Analytics · ECON MUNI
Škoda Octavia — Pricing Analysis
Context
What actually drives residual value on the used car market?
Action
Econometric OLS regression — mileage, year, spec, trim level as predictors of market price.
Result
Quantified key price drivers with a working regression model.
04 /
Event Tech Strategy · Incoming May 2026
Ventrata
Context
Joining a high-growth event-tech company used globally for ticketing and tour management.
Focus
Optimizing event operations and scaling coordinator workflows in a fast-paced international environment.
Status
Starting May 2026 — results to follow.
Stack & Philosophy
The Generalist
Edge.
Meta Ads Manager
Excel (Advanced)
Python
SQL
Econometrics
Data Analytics
Event Management
Marketing Strategy
Let's Talk Business
Let's
connect.

Hľadám projekty, kde môžem hýbať číslami.
Ak chceš riešiť growth alebo ops, ozvi sa.